January 12 2012

Get to Know the Entrepreneurs: Heather & Steve Johnson

Written by  Claire Hoppens

Get to Know the Entrepreneurs: Heather & Steve Johnson

An arsenal of earth-friendly products await at Generation Green, tucked away in a Dublin shopping center and packed with environmentally friendly house wares, tools, apparel and gifts. People have been visiting the shop since it opened in September 2008, returning to source items safe for the home, the body and the planet. Heather and Steve Johnson, owners of Generation Green, are passionate about their lifestyle and hoped, in venturing into a business, to simplify green living for others in the community. Now, the store has become a trusted resource for rain barrels, compost bins and products free of harsh chemicals, among other items. Generation Green is both innovative and inspiring, and worth a trip! 

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What business do you own?

I own Generation Green, in Dublin, next to Trader Joe’s at the intersection of Sawmill & 161, along with my husband Steve.

How long have you owned the business?

Our store has been open for over 3 years now, and we just launched an online store this fall.

What do you like about running a business in Columbus?

We love participating in local events like Green on the Green, Green Drinks & Earth Day and we love partnering with other great local groups like Green Columbus, Simply Living, Big Green Head, Sustainable Westerville, and, of course … Edible Columbus!

What's the oddest request you've ever received?

Hmmm, I’m not sure I should say that in print!  Let me just say that we see and talk to a LOT of people, and they always find a way to surprise us! Just when you think you can’t be taken off guard, someone will stop in and prove us wrong.

What advice do you have for potential business owners?

Find out what services are out there and available for FREE before you pay for a service. At the same time, be willing to pay for really specialized help. It’s usually worth it.  Also, be prepared to work long hours. You really better love what you’re doing. If you’re passionate about what you do, the hours won’t seem so long.

Where's your favorite place for an after-work meal?

Most retailers would tell you, this doesn’t happen often. After work, mom duties kick in (we have 2 kids, 6 & 8,) then sometimes it’s back to work again! However, if we do get out, we need gluten-free options, so we love Mellow Mushroom & Northstar Café for a causal night out & like Cameron Mitchell Restaurants if it’s a fancier occasion. They actually have full gluten-free menus & don’t simply suggest you order a salad or a sandwich with no bun!

What are some of your most popular products?

We have such a wide range of products, so our most popular vary widely. Our countertop compost pail is always a hit.  It comes in stainless steel or bamboo & looks similar to a cookie jar, but it has a set of 2 carbon filters in the lid and is meant to collect food scraps until you compost them. Because of the filters it doesn’t smell at all, and you don’t get fruit flies etc., even if you let the food collect for a week before composting. Gifts of all sorts, from household accessories to jewelry, are also very popular since many are either handmade locally, and/or fair trade. We also have a hard time keeping our stainless steel reusable drink straws and our Charlies’s Laundry Soap & Household Cleaners in stock! On the other hand, come spring, our rain barrels & composters become our most popular items. They look like big planters and have an easy to install diverter. Having this diverter avoids overflow issues when the barrel is full and it can be removed for winterizing too.

Do you play music in your store? What kind?

Yes, our music is quite an eclectic mix. You can expect to hear everything; Jack Johnson, Coldplay, U2, John Lennon, Dave Mathews, the Beatles and even a little Frank Sinatra and Barry White too. And what green store would be complete without an occasional John Denver song?

Which one of your products do you use most?

I use many things daily: Lavender Bergamot Body Wash with recycled bath pouf sponge, Zum facial toner, Lavera mineral makeup, & finally I finish the day with my Booda Butter body butter before bed. That’s what I use the MOST, but I also love my herb snips & tomato knife, my SnackTaxi reuseable snack/sandwich bags, and our Way Out Wax candles. They are scented with nothing but essential oils and are heavenly, if I do say so myself!  There’s also hardly a day that goes by that I’m not wearing jewelry from the store! That’s one of the best “perks” of the job since I’ve always been somewhat of a jewelry “addict” of sorts. If Steve, my husband were answering, he’d say, “the Zip-It Strip” which is a small plastic pronged strip that cleans drains without the need for chemicals.

Do you have a website or online store?

Yes! We just launched our online store at 11am on 11/11/11.  Since it is a new addition, we are still adding new products and information weekly, if not daily at this point. You can find us at www.GenerationGreenStore.com. You can also follow us on Facebook & Twitter to get more frequent updates, info on store promotions (SALES!), new product introductions, green living tips & more!

FB: http://www.facebook.com/GenerationGreenStore
Twitter: @GenGreenStore

The Johnson's Recipe for Gluten-Free Black Bean Lasagna:

lasagna

1 8 ounce box Gluten Free Lasagne Noodles (or your favorite noodle)
2 15 ounce cans black beans, drained
1/2 cup chopped onion (optional)
1/2 cup chopped bell pepper (optional)
2 cloves garlic, minced or shaved over a microplane
1 32 ounce jar of pasta sauce (our local favorite is Mid's from Navarre Ohio)
1 12 ounce container of ricotta OR cottage cheese
1 8 ounce package cream cheese, softened
1 bunch fresh spinach, quickly wilted in a pan, OR 1 box frozen spinach, thawed &
drained
1 large tomato, sliced
1 tablespoon olive oil

Cook noodles according to package directions & drain. Mash one can of beans (I use my avocado masher, but a fork can also be used) and set aside. Add olive oil to pan; add onion, green pepper & garlic. Cook & stir until tender & just starting to brown. Add mashed beans, un-mashed beans and tomato sauce. Heat through.

In a large mixing bowl combine cottage cheese (or ricotta), cream cheese & spinach. I also use my avocado masher to blend these easily.

Spray a 9x13 glass baking dish with cooking spray. Put a thin layer of sauce in bottom of pan. Lay 3 noodles in pan, then 1/3 of the bean mixture, then 1/3 of the cheese/spinach mixture. Repeat layers.

Bake covered at 350 for 40-45 minutes (or until heated through & bubbling). Let stand for 10. Garnish with sliced tomatoes*.

*Note: in the winter I usually put the tomatoes on then bake for an additional 5 minutes. In the summer, I prefer the cool tomatoes as a garnish on top.

heatherveggies

A helpful tip from Heather Johnson:

"Fresh is always better. Whenever possible use fresh ingredients. If you can't find some of the main ingredients, at least use fresh herbs. It's just one of the many perks to eating fresh, local, seasonal foods; they simply taste better."

7 comments

  • Comment Link Tuesday Trippi February 04 2012 posted by Tuesday Trippi

    So glad to read more about you and Generation Green! We love your store and appreciate all you do for the local "green scene!" Keep up the good work!

  • Comment Link Colleen Leonardi February 03 2012 posted by Colleen Leonardi

    Yes, they have such a wonderful selection. We love that most of what they carry is home-tested by them first to make sure it meets their standards. And Steve and Heather are so knowledgeable and kind. Thanks for your comments!
    ~EC

  • Comment Link Karen Ferris February 01 2012 posted by Karen Ferris

    Fantabulous!!! I love these guys! They are the real green deal going out of their way to support and encourage other green businesses too. Thank you for mentioning Green on the Green in your interview!

  • Comment Link Aimee Lakotas January 18 2012 posted by Aimee Lakotas

    Great article! I am all the way out in California and love Generation Green. I am so excited they launched their on-line store so I can order some products without flying back to Columbus! Can't wait to try the lasagna too!

  • Comment Link Colleen Leonardi January 18 2012 posted by Colleen Leonardi

    Thanks for your comments, Paul and Barbara! We couldn't agree more about Heather and Steve. They are such a gift to our community. Let us know how you like the lasagna!
    EC

  • Comment Link Paul Marquardt January 18 2012 posted by Paul Marquardt

    While I am not a regular customer of Generation Green, although I always end up buying some little gadget when I stop by, I can attest to the Honesty and Integrity of both Heather and Steve. I have known these two for almost 20 years and they never fail to amaze me with their complete passion for what they do.

  • Comment Link Barbara Heinlein January 17 2012 posted by Barbara Heinlein

    Great article. I love Generation Green. Some of my best Christmas gifts both given and received were from Gen Green. I will try the lasagna for sure.

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